Sara Wachter-Boettcher, BA ’05, Rare Union
Sexist Apps, Biased Algorithms, and Toxic Tech
J201: Media and Society, Monday, November 13, 8:30–9:30 a.m., 156 Straub Hall
Sara Wachter-Boettcher is a content strategy and user experience expert who has worked on the web since she graduated from the SOJC (Magazine, 2005). As the principal of Rare Union, she’s led projects and facilitated workshops for Fortune 100 corporations, education and research institutions, and startups. Her new book, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, looks at the way technologists often embed a narrow worldview into the products they build, providing a revealing look at how tech industry bias and blind spots get baked into digital products—and harm us all.
In this talk she will explore some of the key themes from her book, and the impact of technology on society and consumers.