Troy Campbell, Assistant Professor, University of Oregon Lundquist College of Business
Why People “Fly from Facts”
J412: Fact or Fiction? Thursday, November 2, 12–1 p.m., 141 Allen Hall
Troy Campbell is a design psychologist, which means he uses psychology to design better experiences, communications, and education. He is an expert in consumer behavior, marketing social psychology, political psychology, and scientific communication. Campbell’s research uses psychology to understand what makes people happy, how social movements can be effective, the power of advertising, what makes a good experience (such as a music festival), and consumerism.
His talk will explore how—and why—people get away from facts that contradict their beliefs, and how to design communications and a society that leads us all back to truth.