Yvonne Leow, Senior Snapchat Editor at Vox
Demystifying: How Vox uses Snapchat Discover
Friday, May 20, 2016, 12-1 p.m. in 140 Allen Hall
Yvonne Leow is the Senior Snapchat Editor at Vox. Yvonne and her team has published dozens of stories, ranging from climate change, ISIS to Star Wars, on Snapchat’s Discover channel. Previously, she was a John S. Knight Fellow at Stanford University where she researched how to deliver news through mobile messaging platforms. Yvonne’s previous roles include being director of video at Digital First Media’s Project Thunderdome, and a senior associate at North Base Media, a venture capital firm that invests in digital media startups in emerging markets. She was also the west regional video producer the Associated Press and a video journalist at the Seattle Times.
Vox joined Snapchat Discover on November 23, 2015. Six months in, how is Vox – the explainer-driven publisher – using Snapchat? What lessons have they learned so far? With 6 billion video views a day, Snapchat’s recent growth and expansion has been impressive, especially amongst millennials. So, how does Snapchat support Vox’s audience, content and revenue strategies? And how is using Discover different from harnessing other social platforms?
Vox’s Snapchat Senior Editor Yvonne Leow’s advice on social media and journalism